Press Release Mebel 2023

The 34th International Exhibition for Furniture, Fittings and Upholstery 

The Mebel exhibition is an annual expected event for furniture industry professionals. The trade show will bring together manufacturers and suppliers of furniture, accessories and upholstery materials, architects, designers and buyers of furniture products. Visitors will be able to see new collections and developments from Russian and foreign manufacturers, communicate, find inspiration, and learn about the trends of the coming year. Participation and attendance at the exhibition will allow companies to strengthen their positions, expand their assortment, and find new partners and markets.

Dates: 20–24 November 2023

Opening hours: 20–23 November: 10 AM–6 PM; 24 November: 10 AM–4 PM

Venue: Pavilions Nos. 1, 2, 3, 4, 7, 8 and Forum, EXPOCENTRE Fairgrounds, Moscow, Russia

Organised by EXPOCENTRE AO

Supported by the Russian Ministry of Industry and Trade, the Association of Furniture and Woodworking Enterprises of Russia

Auspices of the Russian Chamber of Commerce and Industry

General sponsor: Kastamonu Marketing and Trade OOO

Strategic partner: Extravert OOO

Exhibition area: 80,000 sq. m

Exhibitors: 1,100 companies, among them Anrex, Lyubimy Dom, Olmeko, Andrea, Cherepovets Plywood and Furniture Plant, Vektor, Souz-M, Kedr MK, Makmart, Е1, Svedstva, Kastamonu, BRW (Black Red White), Ormatek, Bazhenov Brothers Furniture, Maria, T.B.M., Slotex, Valmaks, Neоpolis Casa, Extravert, Promet, TriYa, Noframes, Pinskdrev, ZOV, Megaplit, Melodia Sna, etc.

Full list of exhibitors>>              

Countries: 11 (Austria, Belarus, China, Iran, Italy, Japan, Kazakhstan, Russia, South Korea, Turkiye, and Uzbekistan)  

Group stands of Russian regions: Arkhangelsk, Kaliningrad, Kirov, Kostroma, Leningrad, Nizhny Novgorod, Penza, Ryazan, Ulyanovsk and Yaroslavl Oblasts, Tatarstan, Mari El and North Ossetia Republics   

Show Highlights

This year, Chinese companies have significantly increased their presence at the exhibition, occupying pavilions 2.4, 2.5 and 4.

Thanks to the active participation in regional business development centres, companies from 20 regions are taking part in this trade show.

The exhibition will put on display new products in the following categories: residential furniture; furniture for country houses, cottages, dachas; contract furniture; special-purpose furniture; accessories and interior items; materials, component parts and accessories; upholstery and interior fabrics; interior and furniture design; smart technology, and much more.

Conference Programme

Visitors can expect an interesting and action-packed conference programme, which will feature 35 events with the participation of top industry experts.

The topic of state support, provision of raw materials and components to furniture manufacturers, and personnel issues will be discussed at events held jointly with the Association of Furniture and Woodworking Enterprises of Russia.

The Association и EXPOCENTRE AO will hold

• the 4th Russian Conference of Furniture Manufacturers which will include the meeting of the Council for the Development of the Forestry Sector of the Russian Federation under the Russian Federation Council and the meeting on the Problems in the Russian Market of Board and Plywood. Export Development

• the 4th Championship of Furniture and Woodworking Industry Professionals – WoodworkingSkills 2023

• panel discussion on the Problems of the Federal Law on Mutual Responsibility of Consumers and Entrepreneurs for the Civilisation of the Furniture Market of Russia.

The RusMebel 2023 forum will be devoted to topical issues of furniture production. It features

• panel on Amendments to the Technical Regulation of the Customs Union 025/2012

• panel on How to Build a Business with China

• panel on Development of Requirements for Professional Characteristics in the Woodworking and Furniture Industry in the Russian System of Sectoral Qualifications

• joint meeting of the Expert and Advisory Council on Forestry under the Russian Federation Council Committee on Agrarian and Food Policy and Nature Management, the Committee on Entrepreneurship in the Forestry Sector of the Russian Chamber of Commerce and Industry on the Problem of Personnel Training with the Participation of Sectoral Institutions of Secondary Vocational Education

• meeting with enterprises of textile and garment, chemical, metalworking, and timber industries on Import Substitution in the Furniture Industry. Supplies of Fabrics, Paints and Coatings, and Components of Russian Production

• open lecture on industrial furniture design with the participation of professors from industry related universities: Connecting the Furniture Production Chain from Design Development to Finished Products, Case Study.

As part of the conference programme of the Mebel exhibition and the EXPO-Academy special educational project, EXPOCENTRE AO in partnership with ArchDialog agency will hold the Design Day daily lectures (topics of the days: Interior. Design Rules, Furniture Design. From Idea to Implementation, Artificial Intelligence in Design, Creativity). During four days, the platform will consider the topical issues of every designer’s concern from the leading experts of the industry. During each day, the ambassadors of the exhibition – famous designers – will not only give lectures, but also tours around the trade show for everyone. Konstantin Tsepelev, Diana Balashova, Sergey Tregubov, and Elena Teplitskaya will be the Mebel 2023 ambassadors.

On 20 November, the EXPO-Academy project will host the Forum on How to Beat Competitors in 2024? Key Competencies for the Furniture Market organised by EXPOCENTRE AO in partnership with MIRBIS Business School.

The speakers of the forum are authors and teachers of courses at MIRBIS Business School: Managing Partner at Big Time Retail, corporate consultant and trainer Stanislav Kazakov, Executive Chair at the Association of Development Directors, CEO, partner of the Sustainable Development Strategies Russian Consulting Group Evgeniy Pecherin, and Director General at KPG Training Centre, PhD in Physics and Mathematics, corporate consultant and trainer Natalia Lebedeva.

The key sessions of the forum will be Furniture Market Dynamics and Trends 2023/2024, Effective Strategies, Digital Marketing in the Furniture Market, Production Technology Management, Team Management in a Period of Transformation, and Sales System and Customer Experience Management in the Furniture Business.

Modern retail sales technologies will be discussed at the Furniture Retail Fest  organised by EXPOCENTRE AO in partnership with FCProject. Representatives of large furniture companies will talk about the situation with online furniture sales, how to effectively introduce new product groups into the assortment and switch to new directions, about trends in the design of retail spaces, and much more.

At the Forum of Suppliers of Furniture Components, the participants will learn about import dependence and import substitution, security of supply, multichannel supply, etc.

The Forum on Transform or Die: Why Does Furniture Need Branding, New Buildings and Neural Networks? will run on 22 November 2023. The event is for CEOs, commercial directors, development directors, marketing directors, brand managers, and anyone involved in the furniture business development.

The forum is organised by EXPOCENTRE AO as part of the EXPO-Academy project with the support of Brandcore Branding Agency. The moderator will be Andrey Ovchinnikov, Head of Brandcore Branding Agency.

The forum will discuss the development strategies of companies, issues of co-operation with developers, and the analysis of effective branding practices and customer attraction in the furniture industry. Sessions will be held on You Make Great Furniture, but Nobody Buys It. Why Is This Happening and How Can You Change It?, New Buildings with Furniture as an Additional Sales Channel for Furniture Manufacturers, Virtual and Augmented Reality, Neural Networks in Brand Promotion, How Brand Outreach Helped Make +25% of Sales in a Declining Market, masterclass on How to Become and Remain Brand No.1. A Brand and Distribution as the Main Drivers of Furniture Sales Growth, and discussion on Effective Branding Practices. Exchange of Opinions. Feedback Session.

Much attention will be paid to the Russian design, its identity and promotion in a competitive environment. The Union of Designers and Architects will organise the Business Forum for Interior Designers, which will be held by the President of the Union, Evgeniy Tyurin, an expert with 11 years of experience in developing businesses based on your values, co-owner of five businesses in the field of design and construction. The designers will share the latest solutions so that each participant will find opportunities for growth of his/her business. The business forum will include the following sessions: Harmonious Layout According to Vastu, Channels to Attract Clients for Designers, Modern Art as a Powerful Promotion Tool for a Furniture Company, and Import Substitution: Interaction of Furniture Companies and Design Studios.

The forum on Successful Start in E-commerce in 2023/24: Trends, Opportunities and Effective Tools for Scaling Business in the Furniture Industry will run as part of the Mebel conference programme for the first time. The forum is organised by EXPOCENTRE AO in partnership with XWAY, an operation partner of marketplaces. The moderator will be Anton Larin, an expert in retail and e-commerce, CEO at XWAY.

MIR Furniture. Investment. Retail and EXPOCENTRE AO will hold  the conference on Furniture Business the Russian Way. Unconventional Sales Growth Opportunities in the New Crisis 2023. Owners and top sales managers will receive up-to-date information on how much marketing costs a furniture factory or shop, learn about exclusive sales management technologies, and study the current situation and forecast of the Russian labour market.

The largest practical metrology and certification body in Russia, ROSTEST AO is EXPOCENTRE’s partner. It is actively involved in organising supporting events and will hold a workshop on Furniture Safety – a Trend in Requirements to Suppliers of Retail Chains and Marketplaces.

The Forum on Furniture Digital: Smart Marketing That Guarantees Profit, organised by EXPOCENTRE AO in partnership with Domashenko.Digital Consulting Group, will take place on November 23. Furniture companies that will share breakthrough solutions in marketing will be invited to participate, and well-known marketing experts will act as experts. The moderator will be Valery Domashenko, the founder and CEO of Domashenko.Digital Consulting Group, which specialises in sales growth, an expert in Forbes educational project Billionaire’s School, a visiting professor on the subject of Internet business and digital sales at Russia’s leading universities: Moscow State University, Higher School of Economics, Russian Presidential Academy of National Economy and Public Administration, Ural-Siberian Institute of Business (USIB), Moscow University of Finance and Law, Synergy University, etc., coordinator of development and promotion of hundreds of projects in the USA, Denmark, France, Germany, UAE and CIS countries, 22 years in successful online marketing.

For the first time, the Mebel conference programme will include the Forum on Digital Marketing in Furniture Business: Meta-universe and Neural Networks, moderated by Natalia Ivanova-Dostoevskaya, Deputy Director at High School of Creative Industries at Plekhanov Russian University of Economics, film and animation producer, Head of the Red Carpet Studio Animation Department. The experts will tell what the furniture market needs to know about the meta-universe in 2023, AI technology in design and online marketing, modelling furniture in virtual reality, how immersive technologies help in increasing the cheques of complex products, and where to learn new digital technologies for effective marketing. 

The events of the Mebel 2023 conference programme will be 

• the 21st Forum of Directors of Small and Medium Furniture Enterprises – Furniture as a Business, organised by EXPOCENTRE AO, Imperia Forum KVK

• industry discussion on Risks and Opportunities for Furniture Retail Development in 2023-2024. Forecasts, Reality and Technologies,  organised by EXPOCENTRE AO in partnership with SteadyControl

• workshop on Top 10 Mistakes When Creating a Brand organised by EXPOCENTRE AO

• workshop on Digitalisation of Management vs. Working Blind.  Building an Effective Automated Management System for a Furniture Factory. For Owners and CEOs, organised by Partner Soft in partnership with EXPOCENTRE AO.

Traditionally, the Mebel 2023 exhibition will feature the award ceremony for the winners in the Golden Cabriole National Award for Industrial Furniture Design and in the Competitions for Successful Promotion of High Quality Goods and for the Best Consumer Properties organised by Soyuzexpertiza ANO of the Russian Chamber of Commerce and Industry.

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Press Service, EXPOCENTRE AO