Post Show Report Mebel 2019

31^st International Exhibition for Furniture, Fittings and Upholstery

Being one of the largest trade shows in Russia and Eastern Europe, Mebel is an annual event for professionals in the furniture industry. Every autumn, the world’s leading furniture manufacturers and designers show new collections and the best pieces of furniture, generate sales leads and sign contracts on Mebel’s show floor. 

The exhibition brings together manufacturers and distributers. It helps to see the state of the industry and identify the current furniture trends. The exhibits include a lot of new products which can be interesting to suppliers, retailers, design studios, architectural bureaus, construction companies, developers, business centres, hotels and corporate buyers of furniture.

Dates:  18–22 November 2019

Venue: Expocentre Fairgrounds, Moscow, Russia  

Organised by Expocentre AO          

Supported by the Russian Ministry of Industry and Trade, Russian Export Center, Union of Architects of Russia

Under auspices of the Russian Chamber of Commerce and Industry

Assisted by the Association of Furniture and Woodworking Enterprises of Russia, Russian Union of Timber Manufacturers and Exporters

Floor space: 80,000 sq m

Exhibitors: 842 companies, including 585 Russian companies    

Countries: 28

Participating companies:

Foreign: Grass, Blum (Austria), Bekaert Textiles (Belgium), Gomeldrev, Molodechnomebel, Pinskdrev, Slonimmebel (Belarus), Mцbelhansa GmbH, Dolken Profiles GmbH, Surteco, Imawell, Renolit Se (Germany), Jago, Creazioni M&M SNC, Keoma Salotti, Mezzaluna, Ceramicarte Deruta, Fergam Arredomenti, Formenti & Giovenzana S.P.A. Ce (Italy), Boyteks, Cilek Mobilya, Karebant, Yatas Yatak ve Yorgan San.Tic. A.S. (Turkey), etc. 

Russian: Lubidom Furniture, Ufamebel, First Furniture Factory, Ardoni, Apriori, Atlas-Lux, BTS Furniture Company, Vitra, InterDesign, Lerom, R-Home, Stolline, TriYa, Hettich Rus, Haefele Rus, MDM-Complect, Boyard, Ametist, Arben-Textile, Egida+, Borovichi, Arida, Interdesign, Imperial, E1, Silva, Gorizont, Nizhegorodmebel, Vash Den, etc.

Country pavilions: Germany, South Korea, Romania, Uzbekistan

Group stands of Russian regions: 14 (Krasnodar Krai, Republic of Adygea, Mari El Republic, Udmurt Republic, Bryansk, Kirov, Kostroma, Moscow, Omsk, Penza, Tver, Ulyanovsk, Vologda, Yaroslavl Oblasts)

Attendance: 43,248 visitors from all Russian regions and 67 countries

Product sectors: 

• Style / Furniture made in Russia

• Interstyle / Classic and contemporary furniture from across the world

• Comfort / Residential upholstered furniture, upholstery

• Dream / Mattresses and bedroom furniture

• Decor / Furniture and interior decor items

• Kitchen / Kitchen furniture. Household appliances. Tables, chairs

• Office / Office and commercial furniture

• Components / Components and fittings for furniture production

• Equipment / Equipment and tools

• Future Stars / Designer furniture

• Franchise / Furniture Franchising Salon

Tatiana Gigel, member of the Russian Federation Council Committee on Agriculture and Food Policy and Environmental Management

“For over 30 years Mebel has been bringing together the industry’s largest companies. The number of exhibitors is growing year after year. The exhibition shows how Russian manufacturers are doing their best to make their furniture competitive not only in Russia but also in other countries.”

Timur Irtuganov, General Director of the Association of Furniture and Woodworking Enterprises of Russia

“Mebel 2019 will be remembered because of several factors. First of all, there are more exhibitors than last year. There are new enterprises here representing small and medium business. There are interesting stands which show that beautiful furniture is currently in demand. Secondly, there are a lot of supporting events popular not only among the exhibitions but also the visitors. Another thing that is very important for the exhibitors is the multiplier effect as the visitors are attracted not only by exhibits but also supporting events of the exhibition. As the number of exhibitors is increasing, the number of events is growing too. I’m talking not only about awards, championships and competitions but also a large number of panels, workshops and conferences devoted to the industry.” 

Watch the opening ceremony>>

Show Highlights

• The new special project Furnished Apartments showed fully finished and furnished apartments. It is a new promising trend in the new housing market. The project promotes cooperation between furniture manufacturers and developers. Its participants were First Furniture Factory, Grafskaya Kukhnya, Smolenskmebel, Stolplit, Chisty List, Concept Materials, Qmebel, Felix, Elegia and others.

Alexander Shestakov, President of the Association of Furniture and Woodworking Enterprises of Russia:      

“We have come to a decision to show representatives of the construction industry that Russian furniture manufacturers can deliver furniture on an industrial scale at factory prices without trade margins. These prices are 50% off the retail prices. We saw that construction companies are very interested in it. I believe that the number of furniture companies participating in this project will increase greatly next year.”

• The Future Stars salon of designer furniture, which was launched last year, increased its floor space and offered products of many new designers. Its participants included ѕ Arshina, Ferrarius, Furny, In Shape, Uniquely, Berger, D Derevo, Diamant-Pro, Lamberti Designer Furniture Factory, Les-Online and Parametro Studio. The visitors showed a great interest in this showcase. Industry professionals and experts gave high praise to future stars of furniture design.
  

• The Furniture Franchising Salon was organised by Expocentre AO and Mebelny Biznes Magazine for the third time. Franchising packages were offered by such industry leaders as Mr.Doors, Apriori, Mebel Moskva, Kuhonniy Dvor, ElfaRus and many others.

Supporting Events

This year Mebel offered more than 80 supporting events.

The most relevant issues of furniture production were discussed during the RusMebel Forum 2019. Efficiency in Today’s Environment, which was organised by the Association of Furniture and Woodworking Enterprises of Russia and Expocentre AO. The forum’s programme included many panels, workshops and competitions including WoodworkingSkills and the final of the Russian Cabriole National Award for Furniture Design.

• The Panel on Furnished Apartments: a Necessary Element in the Real Estate Market welcomed 70 participants, including representatives of the Russian authorities, relevant ministries, leading furniture manufacturers, construction and development companies, on the first day of the forum. Watch more about the event>>.

• Among the participants in the Panel on Development prospects of the board industry in 2019-2021 were head of leading board manufacturers such as EGGER, Kronospan, UPG, Russian Laminat, Kalevala Wood Processing Mill, Talion and others.  

• The Panel of Russian Export Center: Support of Furniture Export provided information about specific offers of Russian Export Center to furniture companies. One of them is subsidies for participation in trade shows abroad. 
  

• WoodworkingSkills, the first championship for young professionals of the furniture and woodworking industries, was held according to WorldSkills standards. Its organisers were Expocentre AO, the Association of Furniture and Woodworking Enterprises of Russia and WorldSkills Russia.

• The panel on the training of qualified personnel for the furniture and woodworking industries was held on the third day of RusMebel 2019. The first half of the event was devoted to higher educational institutions, and the second one to secondary schools. Today, the training of professionals for the woodworking and furniture industries is especially important. The future of these industries and competitiveness of their products  depend on it.

• The 9^th edition of the traditional Forum of Directors of Small and Medium Enterprises “Furniture as a Business”  was organised by Imperia in partnership with Expocentre AO. It offered various analytical sessions, case studies, master classes and the Purchasing Centre for Retail Chains™ for heads of small and medium furniture manufacturers, distributors and representatives of retail chains.
  

• The PUSHKA International Forum on Innovations in Industrial Design, organised by Expocentre AO and Artekey Eurasia OOO, enjoyed special attention. This year it had more participants including the best design colleges of Russia and Europe such as the Belarusian State Academy of Arts, British Higher School of Art & Design, Izmir University of Economics (Turkey), Bauman Moscow State Technical University, Moscow State Stroganov Academy of Design and Applied Arts (Stroganov Academy), Moscow Polytech, National University of Science and Technology "MISiS", Stieglitz Saint Petersburg Stieglitz State Academy of Art and Design, Peter the Great St. Petersburg Polytechnic University, Lahti University of Applied Sciences (Finland) and University of Technology of the Moscow Region. On the first day of the forum, students held presentations of their creative art installations and functional designs for globally known brands. The best works received awards. The winners are offered an opportunity to intern with well-known companies. PUSHKA 2019 also included speeches of distinguished speakers on relevant topics, the All Kitchen in One workshop, daily show kitchen events, where celebrated chefs, such as Andrea Gali, Sergey Kuznetsov, and Yelena Chazova, demonstrated their skills.  

• Expocentre AO and Archdialog organised a lot of interesting workshops and design tours in the special Design Lounge area.   

• On its last day, Mebel 2019 hosted an award ceremony for the winners of the 15^th International Competition in nominations Best Consumer Properties and Successful Promotion of High Quality Goods, organised by Soyuzexpertiza ANO of the Russian Chamber of Commerce and Industry and Expocentre AO.

To learn more about the events, go here>>.

You can read the exhibitor and visitor feedback here>>.         

The 32^nd edition of Mebel will run at Expocentre Fairgrounds on 23–27 November 2020.

Press Service, Expocentre AO